I was doing the shop ordering last week and the volunteer serving behind the counter at the time came up to me and told me that he was in [a large supermarket] the day before and was about to buy his usual brand of bathroom cleaner. “And do you know” he said, “I realised that whereas they were charging £1.75, I knew that we are selling it for £1.25! So I didn’t buy it!”.
It’s always good to hear that it’s worth our while shopping around for bargains which means we can then sometimes offer very competitive prices. We can’t always do this but we do our best.